Content marketing is an important component of online marketing. Several factors are important for successful content marketing. We will show you the 3 most important success factors for good, targeted content marketing.
A business avatar can help you to define your target audience effectively. You develop a fictive, virtual person who represents your ideal client and at whom you aim your marketing.
A SWOT analysis is a popular and well-known instrument in strategic marketing and is usually used to indentify influencing factors. But a SWOT analysis can do more than this: It is also an excellent tool for analyzing and optimizing websites. What is a SWOT analysis? A SWOT analysis can identify internal and external influencing factors […]
Is there really a difference between B2B and B2C marketing? After all, both B2B and B2C use marketing to reach people. That is correct, but do people in a B2B company make their decisions in the same way as a private customer does?
Your products convince customers both in Germany and internationally and you have managed to establish your company worldwide. In order to ensure that you can hold your own on the market in the long term, you must be present on the international web. Plan your international web presence.