Dos and Don’ts for modern SEO
Keywords used to be central to SEO. However, these days the index practices of search engines, in particular those of top dog Google, are very different. An SEO strategy which relies purely on keywords is no longer expedient and in focusing too strongly on keywords, other important aspects are forgotten. Search engines are constantly evolving [...]
Read more »
Strategic planning for structuring master data
Strategy and planning are the cornerstones of every well-organized database. The planning process is known as data modeling and the subsequent product, which provides the basis for your master database, as a data model. Planning should be thorough in order to keep track of things at all times. Your database and its datasets are based [...]
Read more »
Global master data – uniformity and standards
In these times of globalization, it is becoming more and more important, particularly for large multinational companys, to create tighter links between their international departments or subsidiaries, and this includes their data. Many processes within a company are now conducted in different departments in several countries, which means an increase in the demands on the [...]
Read more »
Advance planning when defining mandatory fields
Proactive planning is not only important when setting up client databases as part of your master data, but also when handling data relating to your products and suppliers. The digital infrastructure for your databases comes from external IT-providers or your IT department, but ultimately, it is the operative areas throughout your concern which are responsible [...]
Read more »
Quality assurance in master data maintenance
The volume of data that companies process is growing steadily: digitalization and the Internet of Things as well as Big Data lead to large numbers of datasets flowing into IT systems. It is, therefore, extremely important to be able to process and save these methodically because poor data quality has a negative impact on your […]
Read more »
Effective change management in the digitalization of internal processes
Digitalization means many changes for companies, and suddenly demands are created that many companies are unprepared for. Change and conversion are always a challenge, especially the implementation and communication of new processes. Successful change management can help here. Change management does not mean merely introducing changes directly, but also supervising this process from the initial [...]
Read more »
Social Media für B2B – 10 Tipps
Social media marketing has become an integral part of advertising for a variety of businesses, but for many of them, it is still considered as a typical B2C domain. Here you will find 10 tips which will show you how you can make good use of it for your B2B company. 1. The [...]
Read more »
The 3 most important success factors in content marketing
Content marketing is an important component of online marketing. Several factors are important for successful content marketing. We will show you the 3 most important success factors for good, targeted content marketing.
Read more »
Attract Your Target Groups With the Business Avatar
A business avatar can help you to define your target audience effectively. You develop a fictive, virtual person who represents your ideal client and at whom you aim your marketing.
Read more »
Website optimization with SWOT analyses
A SWOT analysis is a popular and well-known instrument in strategic marketing and is usually used to indentify influencing factors. But a SWOT analysis can do more than this: It is also an excellent tool for analyzing and optimizing websites. What is a SWOT analysis? A SWOT analysis can identify internal and external influencing factors […]
Read more »