What is a Corporate Identity?
What is a Corporate Identity? By corporate identity, we mean the sum of the characteristics which form the self-image of a company and which make it different from other companies, in short, the company’s “personality”. Corporate identity answers questions such as “How do we want to be?” and “How do we present ourselves?” and thus [...]
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6 skills a project manager should have
Large internal projects in companies are often being postponed because of a lack of time. If there are no personnel resources available for the project management within the company, an external project manager can help by taking over the organization and coordination of the project. Good project managers familiarize themselves thoroughly with both the subject [...]
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The moment of truth – how my customer gets a picture of my company
A moment of truth is the moment when a customer comes into contact with a product, a service or a brand. The customer gets an impression or changes an impression he had before. These are the decisive points during the customer journey when somebody decides for or against us. And these are the moments where [...]
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Customer service in B2B companies
There is no question that good customer service is important to B2B companies and becoming more important all the time. However, many companies are not aware that properly organized and even automated customer service can save them time and money, and bring in additional business at the same time. What do B2B customers expect from [...]
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Bounce Rate – What is it and what does it tell me?
The term bounce rate is often used in connection with search engine optimization (SEO). The bounce rate shows the percentage of visitors to a website who only look at one page and then leave the site without any further action. If 43 out of 100 users only look at the homepage and then leave the [...]
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SEO – On-page and off-page optimisation
Anybody operating a website is, of course, interested in attracting as many visitors as possible. A high ranking in the search engines will ensure that interested users and customers can find you easily on the web. The website should therefore be optimized not only from the point of view of the visitor, but also and [...]
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Globe China – a giant B2B market
With around 1.4 billion inhabitants, China offers enormous market potential not only for B2C, but also for B2B companies. "Made in Germany" counts here as a true seal of approval. Nevertheless as a foreign company wishing to establish itself successfully in China, it is important to consider some points. Read here how the chinese market [...]
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Does your brand have an answer to the digital shift?
The "German Brand Monitor 2019/2020" shows surprising results for this survey, according to which, ensuring consistent brand management across all channels is a top priority, but still something which companies very often neglect. Almost 300 brand managers and decision-makers from companies with annual sales of between 10 million and 5 billion euros, mainly from the [...]
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Woman Using Cell Phone Working from home – an employee’s view
During Corona lockdown, many of us recently were forced to try out working from home. But is this really practicable just for an emergency? Or do we want to do that in normal times, too? What are the advantages and disadvantages of working at home? Read an employee's report here: When I drop my young [...]
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Dos and Don’ts for modern SEO
Keywords used to be central to SEO. However, these days the index practices of search engines, in particular those of top dog Google, are very different. An SEO strategy which relies purely on keywords is no longer expedient and in focusing too strongly on keywords, other important aspects are forgotten. Search engines are constantly evolving [...]
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