Digital Marketing - Tailor-made for B2B

You define your goals. We develop a marketing strategy suited to your needs and put it into operation.

We at YUNAVA are specialized in business to business (B2B) companies, so we know about the many and constantly changing requirements for digital marketing and are aware of your special needs as a B2B company.

Let us help you to use the possibilities of the internet: Address your target audience explicitly and gain new customers. We will be pleased to take your personal wishes into account and develop an extensive concept with you.

Marketing trends such as “mobile first” can also play an important role for you as a B2B company. We assist you in moving with the times so that you can reach your customers through further channels – for example social media.

Digital marketing – advice and conception

We have the answers for your questions. It is more important than ever to have the right digital marketing concept, irrespective of your company’s size or your corporate sector, in order to secure your position on the market and with your target group against concurrent companies.

We help you to succesfully adapt your B2B company to the market’s requirements, so you can reach your target audience. We include all relevant internet-based sales and marketing channels in our concepts and consulting, such as landing pages, search engine optimization (SEO), social media marketing, affiliate marketing, web analytics and much more.

Your requirements are the most important factor for us and we will present you with a concept tailor-made for your corporate sector and company.

Strategy

A strategy containing all relevant marketing measures is the foundation for successful digital B2B marketing.

There is no standard strategy for reaching your company’s goals in all corporate sectors. This is why we develop concepts tailor-made for you, which enable you to increase the extent of your marketing activites on national and international markets.

Our first step is, therefore, to analyze your current strategies and methods neutrally from the outside. After that, we define all necessary measures and put them into practice, in order of priority and step by step.

We have the optimal idea for combining different B2B marketing strategies for every corporate sector and every different goal. Make use of our know-how and our experience in this area for securing a great position on the market for your company.

Marketing Automation

Effective, easy and perfect for your target audience. Make use of the chances marketing automation gives you to supply all important marketing channels with content tailored to your target audience.

This enables you to follow the trend of rising digital consumption among your customers. In recent years, laptops, tablets and smartphones have changed your customers’ requirements – individualized information on demand is more important than ever before.

We assist you with new communication opportunities, for example sending recurring messages automatically. Use your customers’ data and send them personalized messages, tailored to their needs. After a certain time, for example, you can send customers automated messages asking if they are happy with their purchase, or send birthday wishes to your business partners without having to type them manually. This improves your relationship with your customers and helps promote customer loyalty.

Short-term Assistance

Bridging bottlenecks in your ongoing digital marketing: We support you when you are in need of short-term assistance, for example with a short-term project. You can also save time finding the right candidate for a vacant position.

We have many years of experience with a multitude of smaller and bigger projects in the most diverse B2B sectors and can quickly adapt to new tasks and requirements. This, in addition to our being available at short notice, is one of the big benefits our short-term assistance can offer you.

At the start of the project, we carry out an on-site coordination of tasks with your company, determine timing and milestones, and keep you informed about current progress through regular reports and conference calls.

Website Architecture

We give structure to your web presence. A well-thought-out information structure on your website is a basic component of on-page optimization and comprises three parts: content classification, content labeling and intuitive navigation.

We consider functional, technical and aesthetic criteria when building and structuring your website. We make sure that navigation hierarchies are kept flat (a maximum of three layers), matching URLs are used and usability is easy and intuitive.

Users can only navigate through your website easily if content is grouped sensibly and is easy to find. This and a flat directory structure is important for search engine crawlers, to enable them to search through sub-pages more easily and rate the quality of your website faster.

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