Social Media -
Consulting and Implementation

Facebook, Twitter, LinkedIn: Which social networks are important for B2B?

Social media marketing – mainly typical for B2C? Not at all! Even your B2B company’s marketing can profit a lot from a constant presence on social media!

For social media it is important to have an all-encompassing concept and continuity. Provide your potential customers with answers to their questions and solutions to their problems!

We at YUNAVA help you to develop a concept to create a more personal bond between you and your customers – or to acquire new customers via social media.

Successful Social Media Marketing

As with all marketing measures, with social media it is important to get to know your target audience. We can support you in this with a target audience analysis, which will help you to find out which platforms your target groups use.

We will be happy to assist you in developing a holistic concept for social media marketing, tailored to your requirements and target audiences.

Together we will work out a data plan. This plan will be a solid basis for future strategic and operative decision-making. It will state which data should be stored to achieve your company’s goals. Together we will define your Key Performance Indicators (KPIs) which can be used to make quick tactical and operative decisions easily. We will decide together which data is necessary.

Important Channels for B2B Social Media Marketing

For B2B, business networks such as LinkedIn and Xing as so-called “professional networks“ are always a good starting point. On these sites, you can not only create a page for your company, but also get in contact with professionals in your area.

Even Facebook is starting to play a bigger role in B2B marketing, as a large number of your business contacts probably use Facebook privately.

The most important thing for your social media marketing is to have a blog that you can link to. There you can include content aimed at a specific target audience in interesting posts and high-quality articles which provide solutions to your customers’ problems, therefore offering added value to your customers.

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