Web Analytics - Your Path to Success

Generate, understand and use data: A successful data analysis is the foundation for your digital marketing activities.

We at YUNAVA have been working for many years with various web analytics tools and together with our clients carried out implementations, optimizing their websites.

With us at your side, you can also receive the necessary know-how and support for collecting and analyzing your web data and optimizing your site.

Through targeted analysis of your data, you can not only learn more about your target audience but also increase the traffic on your website and make it more user-friendly.

Web Analytics with Google Analytics and Other Tools

We advise you on the web analytics tool that suits you and your company. We also assist you in collecting relevant data from your website in order to visualize users’ actions on your site.

Hand in hand with you, we develop a data plan. This plan outlines the data to be collected based on your company’s goals and is, therefore, a solid foundation for strategic and operational decisions.

Together we define your key performance indicators (KPIs), on the basis of which strategic, tactical and operational decisions can be made quickly and easily. Together we decide which data is needed and should be collected.

Reports, Website Optimization and Marketing

Of course, just collecting data is not enough. We analyze your website, either once or regularly, and compile reports with suggestions for possible improvements and enhancements for optimizing your website, tailored to your target audience.

Because of our long-term experience gathered from many diverse online projects, we at YUNAVA know how to compile complex web analytics data in a smart and comprehensible way, to ensure an informative and meaningful evaluation.

Carrying out Usability Checks

We keep your target audience in focus when carrying out usability checks. We want to know how appealing your website is to your users. Our testers have to fulfill tasks specifically related to the product and website. This shows us whether the website can be used as easily and intuitively as possible and reveals possible usability barriers.

This enables us to recognize user problems, fix weak points specifically and find out which parts of the website work well for your users and also where changes have to be implemented. Usability checks can be made at any point of time to improve your website.

Nevertheless: the sooner usability is tested during a website relaunch, the better the chance of avoiding the need to make expensive changes later on.

Defining Performance Indicators and Developing a Tracking Concept

Initially we define your website goals hand in hand with you. Building on that, we support you in defining the relevant performance indicators (KPIs) and develop an individualized tracking concept – the foundation for long-term success with web analytics.

There are no out-of-the-box solutions for web analytics, since every company has individual goals and requires individual solutions. Thanks to our long-term experience with web projects of all types and sizes, we can develop the most effective approach for reaching your web analytics goals.

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