Social media marketing has become an integral part of advertising for a variety of businesses, but for many of them, it is still considered as a typical B2C domain. Here you will find 10 tips which will show you how you can make good use of it for your B2B company.
1. The target audience
First of all, you have to think about who you want to reach. As different target groups have different concerns, a business avatar or audience analysis can help define your audience so that you provide exact solutions for their needs.