You need to relaunch your website? Then you need a strategy. We can give you a concept whereby you can reach your goal in 12 steps.
1. Kick-off Meeting
If you want to start the ball rolling for your website relaunch project, get all those involved aboard in the relaxed atmosphere of a kick-off meeting. Here you can announce the planned relaunch and collect and define requirements and goals.
2. Analyse of the status quo
In order to say what you are aiming for, first of all you have to determine where you are now. This means you have to analyze the status quo of your current web presence. Focus, for example, on structure, technology, design, usability, number of users, number of leads, and which users are interested in which content. A detailed website and user analysis will make the success of your website relaunch measurable.
3. Draw up a basic concept
Now it is time to focus on defining precise goals. This is where the tried and tested S.M.A.R.T. method comes into play. S.M.A.R.T. stands for
Specific (precise and defined in detail),
Measurable (can be mapped in figures),
Accepted (all participants are in agreement with the goals),
Realistic (attainable both from the point of view of quality and time), and
Time Bound (planned within a defined time scale).
4. Drawing up the project plan
The results of steps 2 and 3 are now included in your project plan. At this point, you can structure your website relaunch project into different tasks. This includes calculating resources and costs so that these can be allocated to the project groups.
5. Onboarding Stakeholders
Now that you have planned the structure in the project plan, the project teams can begin their work. The individual tasks must be communicated internally and externally to project members, agencies etc.
6. Drawing up the detailed concept
Now the fine tuning can begin in the project groups. Suitable structure, technology, design etc. are established.
You now have the basic structure and can fill the new website with content. This involves generating new content or revising the content of the existing website. New picture material should also be selected or produced. Parallel to this, other tasks can be carried out, for example determining the website architecture.
Before going live, the new website must be thoroughly checked. Program mistakes must be recognized and rectified by bugfixing. Make the most of the different usability tests, which are carried out using potential users and provide information about the usability of the new website. In order to gain good search engine rankings there are special optimization processes you can use.
9. Final acceptance
A final intensive test and compilation of an error log put the finishing touches to your website before starting your relaunch.
You have done it: your new website is online. Please note: 1) the DNS switch (DNS=Domain Name System) guarantees the correct change of domain address. 2) the page must be suitably configurated in order to be visible in the search engines.
Attract users to your new website by announcing your relaunch through different channels such as press announcements, paid media, social media etc.
12. Updates and enhancements
Stay on the ball after going live by meticulously maintaining your website: make regular improvements to your site and keep your content up to date.